Sales Consultancy - Building Relationships and Selling during a Pandemic.
General
- Undergraduate; 2nd year
- 32 learners; teams of 4
- 35 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 4/4 project matches
- Anywhere
- Academic experience
- Startup, Social enterprise, Non profit, Small to medium enterprise, Sole proprietorship, Family owned, Incubator
- Sales, Retail, Food & beverage, Apparel & fashion, Consumer goods & services, Cosmetics & beauty, Liquor, wine & spirits, Sports & fitness
Categories
Skills
Project timeline
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January 25, 2021Experience start
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September 11, 2017Initial Outreach to the Organization Client
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November 13, 2017Rough Draft Sales Plan Due
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February 2, 2021Project Scope Meeting
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February 23, 2021How well do you understand the Business, competitive environment, and products
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March 23, 2021Practice presentations
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April 13, 2021Experience end
Timeline
-
January 25, 2021Experience start
-
September 11, 2017Initial Outreach to the Organization Client
-
November 13, 2017Rough Draft Sales Plan Due
-
February 2, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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February 23, 2021How well do you understand the Business, competitive environment, and products
Instructor-led review into key task completion/progress
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March 23, 2021Practice presentations
Internal deadline to check for quality and additional task-completions
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April 13, 2021Experience end
Overview
- Details
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Students will be in small forward-looking sales teams and complete a Project with two main parts.
In part 1, they will form a strong understanding of the business and its products. In part 2, students will evaluate current sales presentations and demonstrate a new approach to selling products during a pandemic. They will develop a unique sales strategy for your company, based on market research and product knowledge, that will improve your sales processes and results.
- Learner skills
- Sales strategy, Sales tactics, Sales planning, Stakeholder analysis, Sales & marketing
- Deliverables
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The group will compose a 15-20 minute presentation and Q&A highlighting and applying research and findings for your company.
Specifically, students will present information about the following:
1. The information that has to be uncovered before planning a sales presentation for your product.
2. A clear Product Proposal
3. A Sales presentation that includes a fully developed FAB (features, advantages, and benefits) worksheet for the product selected
Students will offer ideas on how to
1. Deal with Objections and
2. Use a SELL (show, explain, lead into benefit, and let the buyer talk) sequence for the product selected.
Project Examples
Starting this January, Sales students will spend approximately 50 hours over the course of the semester developing a custom sales strategy for your company.
Through company research and market analysis, student-consultants will create an actionable outline to improve your sales process and make more sales.
Areas of focus can include, but are not limited to:
- Sales strategy planning
- Defining a target market
- Identifying top customer profiles
- Stakeholder identification and research
- Developing effective value propositions
- Developing effective sales stories
- Evaluating outreach strategies
- Measuring and monitoring sales success
- Goal setting
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Must provide detailed information on the current sales process and tactics.
Must be available for 20-minute presentations with Q&A at end of the term (April).