Attracting Eyeballs and Ears - Advertising Today
General
- Diploma; 2nd year
- 16 learners; teams of 4
- 35 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 4 projects wanted
- Anywhere
- Academic experience
- Social enterprise, Non profit, Sole proprietorship, Family owned
- Any
Categories
Skills
Project timeline
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September 30, 2022Experience start
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October 15, 2022Project Scope Meeting
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November 5, 2022Progress review.
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December 3, 2022Experience end
Timeline
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September 30, 2022Experience start
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October 15, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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November 5, 2022Progress review.
Student Groups and Business Reps review progress being made and Instructor updated .
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December 3, 2022Experience end
Overview
- Details
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Our Marketing and Advertising students are ready to show you new perspectives! They will do so in the following ways:
1. Review current Advertising and Marketing Communications
2. Reviewing current industry trends and offering insights into future trends
3. Exploring customer behavior and suggesting target marketing activities
4. Creating the Message - Design, Layout, and Production
5. Communicating the message using traditional and other innovative approaches
- Learner skills
- Digital marketing, Branding, Communication
- Deliverables
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At the end of the Project, you should expect one or more of the following:
1. A formal Report
2. An interactive video/in-person presentation
3. A website showing mock-ups
Project Examples
1. Students will be able to review your current advertising and communications approach
2. For small businesses, students will explore effective and budget options for effective advertising and communications
3. For Business that do not currently have a dedicated effort in this area, students will offer insights into your industry
4. Open to discuss specific queries in this area too.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.
A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.