Global Marketing - Exploring Opportunities in a Globalized World
General
- Undergraduate; 3rd year, 2nd year
- 15 learners; teams of 5
- 30 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 4/3 project matches
- Anywhere
- Academic experience
- Any
- Any
Categories
Skills
Project timeline
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January 31, 2021Experience start
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February 2, 2021Project Scope Meeting
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February 23, 2021Internal Check
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February 27, 2021Progress Report Meeting
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March 16, 2021Global Marketing plan - Internal Progress check
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April 13, 2021Experience end
Timeline
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January 31, 2021Experience start
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February 2, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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February 23, 2021Internal Check
Internal check to monitor progress on background of business/products, and cultural Analysis
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February 27, 2021Progress Report Meeting
Meeting between students and organization to report on progress to date and to report on preliminary findings and insights.
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March 16, 2021Global Marketing plan - Internal Progress check
Instructor-check to monitor progress and check for quality in research, and planning.
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April 13, 2021Experience end
Overview
- Details
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Student-consultants from Lakeland College will work with your organization to prepare a new global marketing plan or to analyze an existing international market.
- Learner skills
- Branding, Competitive analysis, International marketing, Cultural adaptation, Marketing strategy
- Deliverables
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The final deliverable will include:
- 10-page (double-spaced) report detailing cultural analyses, strategic insights, and the recommended actions based on the implications of those insights.
- Final presentation
Project Examples
This course explores the managerial aspects of small to large businesses serving global markets and develops insight into social, cultural, and political realities in global markets.
In teams of 4/5, student-consultants will each spend 30 hours analyzing and developing a global marketing strategy for your organization that will accomplish one of the following objectives:
- Expansion into a new international market.
- Entrance into a global market for the first time.
- Restructure of your global marketing strategy in an international market.
Projects may include, but are not limited to:
- Examining a selected country's cultural, economic, technological, political, and legal environment, and then identifying potential marketing challenges and opportunities.
- For first-time entry, developing ways to localize or adapt your product/service, marketing communication strategies, pricing, and distribution to fit the country's cultural differences.
- For existing marketing strategies, analyzing and predicting the responses from customers, competitors, and industry in the selected country and adjusting marketing strategies accordingly.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Meet with student team to discuss project scope, in progress report, and final presentation.