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E - Commerce for Business

BA250
Closed
Lakeland College
Lakeland College
Vermilion, Alberta, Canada
BA
Ben Acquaye
Chair/Instructor
(1)
3
Timeline
  • September 29, 2022
    Experience start
  • October 15, 2022
    Project Scope Meeting
  • December 1, 2022
    Experience end
General
  • Undergraduate; 2nd year
  • 15 learners; teams of 5
  • 40 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 3/3 project matches
  • Anywhere
  • Academic experience
  • Startup, Social enterprise, Non profit, Sole proprietorship
  • Any
Categories
General Operations Project management Product or service launch Marketing strategy Media
Skills
digital marketing competitive analysis sales & marketing business consulting
Project timeline
  • September 29, 2022
    Experience start
  • October 15, 2022
    Project Scope Meeting
  • December 1, 2022
    Experience end
Overview
Details

Here is a range of projects students will work on.

1. Create sample Business Websites for businesses that do not currently have websites. Small businesses Preferred.

2. Create social media links for existing websites lacking these.

3. Prepare a detailed evaluation of current websites from the customer's point-of -view.

4. Design, run, and evaluate social media campaigns and advice on e-commerce strategies.

5. Offer detailed suggestions for mobile marketing campaigns and location-based marketing.

Learner skills
Digital marketing, Competitive analysis, Sales & marketing, Business consulting
Deliverables

Students will present outcomes in a number of different ways

1. Created websites and social media pages

2. Reports and

3. Presentations.

Project Examples

Students will be capable of working on projects that involve

1. Analyzing e-commerce opportunities for businesses that are small or medium-sized

2. Creating sample Websites and social media presence

3. Evaluating e-commerce business performance.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.